Zambia Tourism Agency Launches Global Tourism Promotion Campaign on Expedia. LUSAKA – The Zambia Tourism Agency (ZTA) has officially launched an innovative six-month worldwide tourism promotion campaign on Expedia booking platform, one of the world’s leading online travel agencies. This strategic partnership aims to position Zambia as a premier travel destination and to achieve a target of 3 million international arrivals by 2026. The launch coincides with a global trend, as 34 million people wo

Zambia recently welcomed the UN Tourism Secretary-General Elect, Ms. Shaikha Nasser Al Nowais, for strategic discussions on enhancing tourism development in the country. Tourism is a key pillar of Zambia’s economic diversification. With its stunning natural landscapes, iconic attractions like Victoria Falls, and rich cultural heritage, Zambia is well-positioned to become a leading global destination. Zambia is ready to welcome more tourists and investment, offering strong opportunities for susta

Likumbi Lya Mize Traditional Ceremony is one of Zambia's Tourist attractions which has immensely contributed to the country's Gross Domestic Product GDP. We are proud to be part of Zambia's Tourism story. KUTUVA! #HangaTwayoya | Likumbi Lya Mize Traditional Ceremony