Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. Query groups uses AI to cluster similar ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

A new crop of startups are betting on the rapid demise of traditional Google search. At least a dozen new companies are pouring millions of dollars into software meant to help brands prepare for a ...

AI-driven search demands optimized content, structured data and a consistent, credible digital presence. Strategic domain names enhance visibility and relevance in AI-generated search results. Align ...

I don't know about you, but I'm tired of seeing AI used in place of actual search results in my web browser or used to summarize whatever I'm looking for. Google has become useless because of this, ...

Google on Thursday is launching a new AI-powered feature called Web Guide for organizing Google Search results. Web Guide is a Search Labs experiment that leverages AI technology to organize the ...

As AI-powered conversation engines like ChatGPT, Claude and Gemini rapidly change how audiences discover and consume information, organizations must adapt their content strategies to keep up. Adopting ...